CURRENT VENTURES

OWNER, PURE FREE SPIRIT

December 2020 - Present

  • Founder + Designer of eco-friendly clothing

  • Developer + Manager of e-commerce Shopify store

  • Director of marketing strategy + execution

  • Customer Service

OWNER, VĪB + SOL DESIGNS

October 2019 - Present

  • Creator of yoga jewelry designs and development

  • Artist of abstract artwork

  • Developer + Manager of e-commerce Shopify store

  • Director of marketing strategy + execution

  • Customer Service

  • Inventory manager within 2 local shops (Dillsburg + Carlisle)

 

PROFESSIONAL BACKGROUND

15 Years of Advertising + Marketing Experience

2020

INDEPENDENT DIGITAL MARKETING CONTRACTOR, KINDRED KABOODLE

  • Developed e-commerce website using BigCommerce platform (www.kindredkaboodle.com)

  • Manage product maintenance on website as needed

  • Develop email campaigns using MailChimp as needed

2020

EMAIL MARKETING MANAGER, BUFFALO GAP OUTFITTERS

  • Develop and manage all email campaigns and automations through the Omnisend platform

  • Copywriter for email content

  • Track Analytics

  • Grew email audience by 2,000 subscribers in 3 months

2019

INVENTORY MANAGER, SOUTHERNMOST SURF (KEY WEST, FL)

  • Track, deliver and restock inventory for 7 surf shops

  • Handle the cash and bank daily

  • Provide friendly customer service for locals and tourists

2018 - 2019

DIGITAL MARKETING MANAGER, GIANT FOOD

  • Manager marketing plans and strategy for all digital channels

    • Website​

    • Email Campaigns

    • Mobile App

  • E-commerce strategy + execution​

2016 - 2018

MARKETING SPECIALIST, AHOLD DELHAIZE

  • Promote Ahold Delhaize brands through marketing campaigns

2015 - 2016

MERCHANDISING STRATEGY + SUPPORT PROMOTIONAL EXECUTION COORDINATOR, AHOLD DELHAIZE


2012 - 2015

CUSTOMER SERVICE MARKETING (CSM) EXECUTION COORDINATOR, AHOLD DELHAIZE


2005 - 2012

ADVERTISING CIRCULAR PAGE COORDINATOR, GIANT FOOD STORES


 

ADDITIONAL PROFESSIONS

DOG SITTER

2019 - Present

  • House Sitting: Care of client's animals during overnight stays

  • Drop-In Visits: Care of client's animals during 30-60 minute timeframes

  • Dog Walking: Exercise client's dogs within their neighborhood

  • Book here to avoid Rover fees

 

MARKETING SKILLS

7 Years Experience

CSM + DIGITAL MARKETING

Website Design
Email Campaigns
Social Media
Customer Service Marketing

2 Years Experience

E-COMMERCE + WEB MARKETING

Shopify
BigCommerce
Wordpress / WooCommerce
Wix

15 Years Experience

GRAPHIC DESIGN TOOLS

Procreate

Canva

Photoshop

Illustrator

 

EDUCATION

2005

ASSOCIATE OF SCIENCE IN GRAPHIC DESIGN

Central Pennsylvania College

 

CONTACT JESSICA

 

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©2020 by Jessica DeRita